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Bringing you the principles and virtues of successful and admirable leaders, one interview at a time.

Apr 28, 2022

The world runs on stories.

From cave paintings 30,000 years ago to the epic poems of Homer to the next installment of Ozark, humans love stories that make them feel something.

And John Livesay knows about moving people to make a sale. A former sales executive with Condé Nast, he had to make his company stand out from other publishers, and he knew he needed more than numbers.

Now known as “The Pitch Whisperer,” John has written a story (yes, it’s actually a story) in the form of a book to help anyone who wants to be more effective in presenting.

The Sale Is In the Tale is a guide that will help anyone hone their elevator story, fully develop their story of origin, case stories, playlists of stories, and more.

And be sure to check the links for a special free offer regarding John’s book.

Full show notes are available at:

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